Creating the opportunity for your brand to stand out is dependent
on strong brand positioning and the ability to deliver unique storytelling.
01. Defining Brand Purpose & Positioning
Establishing a clear strategic foundation and market
positioning to ensure clarity, consistency, and relevance.
02. Designing Brand Portfolio Architecture
Aligning brands within a portfolio to market opportunities
and defining their roles and relationships.
03. Creating Brand Identity Systems
Developing distinctive visual and verbal elements to shape
or refresh a brand’s identity with coherence and impact.
04. Launching & Scaling Brands
Executing integrated strategies that combine insight, data,
and creativity to drive successful launches and sustainable growth.
Expertise
Crafting brands that resonate and endure
About
Brand Strategist + Creative Director
With over 20 years of international experience,
Simon La Salle partners with leading premium beauty and luxury brands
to shape strategies and creative platforms
that elevate desirability and drive global growth.
A graduate of Concordia University and the French Fashion Institute (IFM),
he has led brand image and communications for
L’Occitane en Provence, Nina Ricci and Lancôme, and advised
international brands including Armani Beauty, D&G, La Roche-Posay,
P&G Shu Uemura, Viktor & Rolf, YSL Beauty,
Boucheron, Chaumet, Lacoste, Louis Vuitton, Ralph Lauren,
The Glenlivet, Tiffany and Vuarnet.
Combining strategic clarity with creative excellence,
Simon La Salle helps brands strengthen equity,
accelerate performance, and build enduring consumer engagement.
Simon La Salle partners with leading premium beauty and luxury brands
to shape strategies and creative platforms
that elevate desirability and drive global growth.
A graduate of Concordia University and the French Fashion Institute (IFM),
he has led brand image and communications for
L’Occitane en Provence, Nina Ricci and Lancôme, and advised
international brands including Armani Beauty, D&G, La Roche-Posay,
P&G Shu Uemura, Viktor & Rolf, YSL Beauty,
Boucheron, Chaumet, Lacoste, Louis Vuitton, Ralph Lauren,
The Glenlivet, Tiffany and Vuarnet.
Combining strategic clarity with creative excellence,
Simon La Salle helps brands strengthen equity,
accelerate performance, and build enduring consumer engagement.
- giorgioarmani
- louisvuitton
- bonpoint
- ninaricci
- lancome
- occitane
- l'oreal
- dyptique
- Lacoste
- vuarnet
- ralphlauren
- lecoqsportif
- shangri-la
- landmark
- BOUCHERON
- PG
Services
Brand Srategy Consulting
- Brand
positioning
+
Identity - Concept
+
Storytelling - Films
+
Curating - Content
Strategy
+
Experience