SIMON LA SALLE

BUILDING YOUR BRAND FROM THE BOTTOM UP

Expertise

Building your brand from the bottom up

Creating the opportunity for your brand to stand out is dependent
on strong brand positioning and the ability to deliver unique storytelling.

After defining the contours of your brand and understanding the market
it competes in, we enrich your brand territory and identify new competitive
advantage. We apply a creative-driven approach to conceive an appealing
brand narrative in order to innovate every piece of the communication mix.

We help you to deliver exponential growth by focusing on
Positioning + Storytelling + Branding + Experience

About

Brand Strategist + Creative DIrector

After graduating in Graphic Design then in Film Production
at Concordia University, Simon La Salle left Montreal to pursue a Masters
in Fashion Management at the French Fashion Institute (IFM).

For over 15 years Simon has taken an industry leading role
in global communications and marketing working inside emblematic
brands such as Lancôme, Nina Ricci, Gap & L’Occitane en Provence.

Simon La Salle works reinforcing the positioning
of international luxury, fashion & beauty brands like L’Oréal, P&G,
LVMH, Lacoste, Vuarnet, Ralph Lauren, Paule Ka, Le Coq Sportif,
and many fresh newcomers through the IFM Labels Program.

He is the VP of Image of Mcgarrybowen Luxury, the ingenious global creative
agency led by Michel Campan in Hong-Kong, Shanghai, Paris & NY.
Simon La Salle

Services

Branding Innovation Consulting